1. Introduction
This Privacy Policy describes how Equine-X LLC ("we," "us," or "our") collects, uses, and shares information when you use the Equinex mobile application ("App"). By using the App, you agree to the collection and use of information in accordance with this policy.
2. Information We Collect
2.1 Information You Provide
- Account Information: Email address, name, and authentication credentials when you create an account
- Horse Data: Names, ages, breeds, health records, images, and other information you enter about your horses
- Appointment Data: Veterinarian appointments, farrier visits, and related scheduling information
- Contact Information: Names, phone numbers, and email addresses of veterinarians, farriers, and other contacts you add
- Notes and Records: Any notes, observations, or records you create within the App
- Payment Information: Processed securely through Apple App Store or Google Play; we do not store your payment card details
2.2 Information Collected Automatically
- Device Information: Device type, operating system version, unique device identifiers
- Usage Data: Features used, timestamps, and interaction patterns
- Crash Reports: Technical information about app crashes to help us improve stability
- Log Data: IP address, browser type, and access times
2.3 Images
When you use our AI image analysis feature, images you upload are processed to provide analysis results. Images may be temporarily stored on our secure servers for processing and may be used to improve our AI models (in anonymized form only).
3. How We Use Your Information
| Purpose | Data Used |
|---|---|
| Provide and maintain the App | Account info, horse data, appointments |
| Sync data across your devices | All user-generated content |
| Process subscriptions | Account info, payment confirmation |
| Send appointment reminders | Appointment data, notification preferences |
| Provide AI image analysis | Uploaded images |
| Improve the App | Usage data, crash reports (anonymized) |
| Customer support | Account info, usage history |
| Send newsletters (if opted in) | Email address |
4. Data Sharing
We do not sell your personal information. We may share data only in these circumstances:
- With Your Consent: When you invite team members to your account, they can access shared horse and appointment data
- Service Providers: We use trusted third-party services (AWS, Sentry, etc.) to host and operate the App, bound by confidentiality agreements
- Legal Requirements: If required by law, court order, or governmental authority
- Business Transfers: In connection with a merger, acquisition, or sale of assets
5. Data Storage and Security
Your data is stored on secure servers provided by Amazon Web Services (AWS) in the United States. We implement industry-standard security measures including:
- Encryption in transit (TLS/SSL)
- Encryption at rest
- Access controls and authentication
- Regular security audits
- Secure backup procedures
6. Data Retention
We retain your data for as long as your account is active or as needed to provide services. You can request deletion of your account and data at any time. After account deletion:
- Your personal data will be deleted within 30 days
- Backups may retain data for up to 90 days
- Anonymized usage statistics may be retained indefinitely
7. Your Rights
Depending on your location, you may have the following rights:
- Access: Request a copy of your personal data
- Correction: Request correction of inaccurate data
- Deletion: Request deletion of your data
- Portability: Request your data in a portable format
- Opt-out: Opt out of marketing communications
To exercise these rights, contact us at support@equinexai.com.
8. Children's Privacy
The App is not intended for children under 13. We do not knowingly collect personal information from children under 13. If we discover such data has been collected, we will delete it promptly.
9. Third-Party Services
The App may contain links to third-party services or integrate with:
- Apple Sign In / Google Sign In: For authentication
- Apple App Store / Google Play: For subscription management
- Sentry: For crash reporting and error tracking
These services have their own privacy policies, and we encourage you to review them.
10. International Data Transfers
Your information may be transferred to and processed in the United States, where our servers are located. By using the App, you consent to this transfer. We ensure appropriate safeguards are in place for international data transfers.
11. California Privacy Rights (CCPA)
California residents have additional rights under the California Consumer Privacy Act:
- Right to know what personal information is collected
- Right to delete personal information
- Right to opt-out of sale of personal information (we do not sell personal information)
- Right to non-discrimination for exercising privacy rights
12. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy within the App and updating the "Effective Date." Your continued use of the App after changes constitutes acceptance of the updated policy.
13. Contact Us
If you have any questions about this Privacy Policy or our data practices, please contact us:
Email: support@equinexai.com
Website: https://equinexai.com
Company: Equine-X LLC